US President Donald Trump may rule the roost on Twitter, but he lags far behind Prime Minister Narendra Modi on Facebook, according to a study published Wednesday.
PM Modi is definitely the absolute most followed world leader on the gargantuan social networking platform, counting 43.2 million followers.
That is nearly twice the 23.1 million who follow Mr Trump, according to a study by communications firm Burson-Martsteller.
Needless to say, Facebook is often more widely utilized in Asia than Twitter which can also account fully for the large number of followers for Asian leaders.
Cambodia’s prime minister Hun Sen shot into fifth position after his following swelled nearly 50 percent to 9.6 million people, the study found.
He therefore counts “more Facebook fans than Cambodia has Facebook users (7.1 million), but nonetheless (fewer) compared to the 14.4 million Khmer speakers on Facebook,” it pointed out.
The research, which analysed the activity of 650 personal and institutional Facebook pages of heads of state and government and foreign ministers since January 1, 2017, meanwhile revealed that Mr Trump easily counted most interactions on the platform.
The US president counted a complete of 204.9 million comments, likes and shares in the last 14 months — nearly twice as much as PM Modi, who counted 113.6 million, the study said.
In addition, it unearthed that Mr Trump normally posts five times a day on Facebook, which can be more than double how many posts from PM Modi.
In terms of followers, the study put Queen Rania of Jordan in third place, with 16 million followers.
Wednesday’s study also highlighted the couple of world leaders who actually manage their Facebook pages themselves, in place of handing them off to social media teams.
New Zealand Prime Minister Jacinda Ardern is very active and is among few who regularly broadcasts go on the platform, from her home and even from her car.
The seven-month-pregnant politician is among the most “most loved” world leader on Facebook, the study found, pointing out that 14 percent of her interactions on the platform are love hearts sent by her followers.